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Tuesday, February 1, 2011

WAY2SMS

Dear Users,

As many of you may be aware, the Telecom Regulatory Authority of India (TRAI) recently issued new regulations on the SMS industry in India. These regulations are designed to significantly curb the sending of unsolicited commercial SMSes to consumers. Starting from Feb 1st 2011 every SMS service provider has to adhere to the new TRAI NCPR (National Consumer Preference Register (NCPR)) guidelines. Check www.nccptrai.gov.in for more details on new TRAI guidelines.

Being the Leader in the mobile messaging, Way2sms strictly adheres to TRAI guidelines from feb 1st in order to protect consumer privacy from SMS spammers. As part of implementing new TRAI guidelines, way2sms has worked tirelessly to further upgrade our internal processes, technology, and team to ensure 100% compliance of the new regulations.

In order to adhere to TRAI guidelines way2sms is also changing its messaging policies from 1st of Feb. 2011 onwards.

New Policies 


  • According to the New TRAI guidelines, No SMS provider is allowed to deliver SMSes to NDNC/NCPR listed mobile numbers. So, Starting from Feb 1st 2011 way2sms does not deliver SMSes to NDNC//NCPR Listed mobile numbers. 
  • TRAI New guidelines does not allow any service provider to use Numeric mobile number as the sender. So, Starting from Feb 1st, way2sms is changing its Message structure. 
- All messages sent via way2sms will be sent as " TD- XXXXX" as the sender. No Longer you can use your mobile number as sender 

- Your Mobile number and a 8 letter Nick name will be inserted in your message by default. However you can continue to enjoy 140characters message same as before. We thank you for your cooperation.